Cynthia opened the doors of Synchronicity in December of 1996 with the goal of creating a boutique licensing agency with a diverse roster of unique properties, inventions, and ideas. With clients such as Tootsie Roll Industries, Jay@Play (Boxy Girls, FlipaZoo, Wish Me), The New Jersey Turnpike Authority (New Jersey Turnpike, Garden State Parkway), Artist Sean Danconia and SupaPop Studios, Mr. Puppy, Sign of the Apocalypse, and Museum Of Bad Art (MOBA), it is no wonder that Synchronicity’s motto is Expect the Unexpected.
Prior to founding Synchronicity, Cynthia was Senior Vice President of Licensing for Leisure Concepts, Inc. (LCI), where she oversaw all aspects of licensing sales. She joined LCI in 1988 and played prominent roles in successful licensing programs for Nintendo of America, the World Wrestling Federation, Treasure Trolls, and The Incredible Crash Dummies, among many others.
Throughout her years in licensing, Cynthia has closed over 1000 deals in categories ranging from toys to food, apparel to video games and collectibles to home furnishings. Sales of Cynthia’s deals represented well over $500 million at retail, not to mention billions of consumer impressions.
Additionally, Cynthia has placed inventor concepts at Fisher-Price, Playmates, Pressman Toys, Cardinal Games, Briarpatch, Educational Insights, Rubbermaid, and O2Cool. She has the honor of being listed in Jack Lander’s report How to Find an Honest Invention Broker.
Highlights of Cynthia’s 30 years in licensing include developing the Tootsie Roll Industries candy brand licensing program from virtual non-existence to an international program with over 50 licensees; placing more than 15 game concepts at five major game companies; putting together several industry “firsts” including the first licensed fruit snacks and macaroni and cheese deals (Nintendo’s Super Mario with Lipton Foods and Kraft respectively), the first character-licensed Mexican food deal (Santo Bugito tacos), and engineering the methodology for and closing the first licensed plush deal for the amusement and redemption industry (Gumby); planning and executing the largest party in the history of The Toy Building; chairing the Strategic Research Institute’s Hot Prospects in Licensing seminar; and attending five Wrestlemanias.
As a board member of the Licensing Industry Merchandisers’ Association (LIMA) for four years, Cynthia was instrumental in shaping the criteria used for LIMA’s annual International Licensing Excellence Awards which recognize outstanding contributors to the licensing profession.
Cynthia came to licensing via Wall Street, her first stop after completing her MBA at University of Pennsylvania’s Wharton School. She graduated in 1982 from Cornell University. Currently a trustee of Southern Maine Health Care, Cynthia lives in Kennebunkport, Maine, with her husband, Bob. They have two daughters, Paige, a graduate of NYU, and Juliet, a graduate of Syracuse University School of Architecture.